About Me

I’m a Digital Marketing Expert, Freelance Writer and tea-lover from England. I’m currently residing in Bogotá, Colombia.

With over three years´ experience working in social media and online communications for multi-national companies, non-profit organizations and small businesses, I’ve developed a wealth of experience and have an acute understanding of what’s moving and shaking in the online world. I’ve spent over 2 years working in travel related businesses, so I know what that market demands.

Social media is a field that’s so young and growing so quickly that it’s all about adapting and utilizing your experience. And that’s what I’m good at. I specifically work developing and implementing social media strategies for Facebook, Twitter, LinkedIn and Pinterest, but I have had success utilizing formats such as Reddit, 9Gag, YouTube, Vimeo, Tumblr, Stumble Upon, Foursquare and many more.

I also have a great deal of experience working with SEO (Search Engine Optimization), from developing SEO-friendly content for blogs to designing SEO strategies from the ground up.

What makes me different?

Aside from the experience, I also have a good understanding of the Spanish-speaking and English-speaking market. I know what makes people tick and, equally, what people are interested in and concerned about with relation to travelling.

Social media doesn’t stop, and neither do I. My commitment is always to respond to the current online climate, and to adapt and change my strategies as they grow and encounter challenges or opportunities to develop in unexpected ways. Social media isn’t about a one-fix strategy; it’s about responding to real people and creating a real community. That leads to real opportunities and real online success for your company.

I’ve won several blogging awards, including the “Bloggie” for best Colombian blog and the FITUR Best Blog in Colombia award (we placed 2nd in Latin America). I have also developed and implemented large social media strategies that have reached online and print media outlets as large as the Guardian, New York Times and Le Monde. In 2011 I was selected as an Official Blogger for ProExport, and my work on social media development has appeared on SheKnows.com.au, Travelllll and more.

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One thought on “About Me

  1. Hi Paul – I have a travel writing gig that might interest you. A travel agency in Melbourne that brings individuals and small groups to Latin America. Let me know if you are interested and I will provide more detail. Cheers – John joc@netmidas.com

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